Most business owners ask, "How much will it cost to have a Web site?", rather than, "What is the value of a Web site?". In today's world, customers expect businesses to have a Web site.  But in order to have a Web site that is of value to your business, you must first define the goals and purpose of your Web site. This can be done through a Web Site Analysis.

What is a Web Site Analysis?

A Web site analysis provides information about how well your Web site is fulfilling its objectives.  It also determines the Web site's strengths and weaknesses by deciphering what visitors are looking for, how they get to your Web site, how search engines rank your site, and how you are performing against your competition. Here are a list of questions you should consider when determining if your Web site is working effectively for your business.

• What is the purpose of the Web site?
• What image should the Web site present?
• Does the content support the Web site's purpose?
• Can visitors easily find the information they're looking for?
• Is the navigational structure easy to use?
• Is the Web site converting visitors into customers?
  

The Value of a Web Site Analysis

At Dairyland Professional Services, we understand the importance of a well developed and effective Web site. We work hard to understand your audience and their needs so we can implement your message through your Web site. Our Web site analysis offers valuable information to help improve your Web site objectives and increase your search engine ranking. We begin by verifying that your Web site and business goals are in alignment. Your site may receive a lot of hits, but if the actions the visitors take don't positively reflect your business goals, then your Web site is not working for you. Our full Web site analysis report provides customers with information to help establish their Web site goals.

Web Site Analysis Key Deliverables

• Determine if the Web site goals match the business goals.
• Determine if the look and feel of the Web site design properly represents the company's image.
• Determine if page content reflects the company's product or services.
• Evaluate navigational structure and usability.
• Evaluate code and W3C standards.
• Determine rankings in major Search Engines.
• Recommend strategy and budget based upon findings.

Dairyland Professional Services provides a FREE basic Web site analysis and more in-depth Web site analysis packages at an affordable cost.

Contact Us today for your Web site analysis!