Your company’s Web site is an important and effective marketing tool, and for many companies, it is the most important marketing tool. The Web is a major revenue channel for most Fortune 1000 companies and has become the most effective nonhuman sales resource and purchase channel. Did you know a Web site only has seven seconds to capture the visitor's attention? The interface and appearance of your Web site is the public face of your business and should quickly and professionally portray your company's goal.

Web Design and Development

Web sites designed by Dairyland Professional Services create a distinctive online presence for our clients. Our engaging designs and innate navigation are a successful combination that is tailored to every client's individual needs. It's important to us that we understand your audience and their needs.  That's why we use a highly consultative design process.

• Planning - We meet with the client to determine objectives, success criteria, and timelines so there's a complete understanding of the scope of the project and the work that will be provided.
• Requirements Gathering - We listen and ask detailed questions to establish and define the functional and design goals of the Web site.
• Concept Designs - Our talented graphic design team will merge your ideas and our design expertise into a concept that reflects your company's image and goals.
• Development - We adhere to the latest standards in Web technology, accessibility and design to ensure proper development of your Web site.
• Testing and Training - We perform in-depth testing and training so our clients fully understand how to use the product.
• Customer Approval - Projects are not considered finished until our clients give the final approval.
• Project Delivery - We guarantee your delivered project will meet or exceed your satisfaction.

Contact us for a FREE Web site consultation to increase your revenue and convert visitors into customers.

Web Site Redesign

It used to be that having a Web site was "the thing to do" to make a business more reputable.  Today, businesses are using their Web sites as a  main source for marketing and sales.  A Web site redesign can be a dependable way to increase the success of your business. At Dairyland Professional Services, we redesign Web sites to meet the demands of the competitive market surrounding your business. An alluring and user-friendly design can bring more customers to your site and keep them interested longer. We also develop redesigns to be search engine friendly and compliant with current Web standards.

Is your Web site in need of a redesign?  Here are five questions that will help guide you to your answer:

• Can your visitors determine the product or services your business offers from the look of your Web site?
• Does the content on your Web site deliver the right message?
• Can your visitors easily navigate through your Web site?
• Are your current visitors being converted into sales?
• Are you able to analyze and track the visitors that go to your Web site?

Contact us today to find out how we can help your business utilize your Web site to its fullest potential.

Web Site Maintenance

It's important to keep your Web content new and current to keep your visitors interested.  Information that is updated on a regular basis gives your audience a reason to keep coming back.  It also increases your chances of converting visitors into customers.  Keeping your Web content new and current also helps increase your position in search engine results. Search engines, such as Google, use a number of criteria to rank your Web site, including quantity and relevance of content, inbound links, and how often and how recent content has been updated.

Some companies use a content management system to update content on their own.  But unless the company has a dedicated resource to perform this task on a regular basis, updating the Web site is typically forgotten. Dairyland Professional Services are experts in keeping Web site content and designs new and fresh. If your company does not have the resources to update the Web site on a regular basis, Contact us today to see which Web site Maintenance package is best for you.